Butterfly Effect by Sack

Originally released in Ireland in 1997 and produced by heavyweights Paul Tipler and Jacknife Lee, ‘Butterfly Effect’ soon became the definitive Sack album that received great critical acclaim and regularly features on classic album lists within the Irish media. The album represents an era when Sack toured globally opening for Morrissey, who at the time said their single “Laughter Lines”…“should be Number One forever”.

Now long out of print the demand for a reissue has been greatly anticipated among fans of the band including many established media professionals.

2022 sees the 25th anniversary of the album’s release, which has coincided perfectly with band’s reformation, live dates and a very successful promotional campaign with “What A Way To Live”, which resulted in a radio hit in Ireland.

To celebrate this re-activation, the band have teamed up with Dimple Discs to reissue the album with newly remastered audio and brand new artwork by Martin McCann on multiple formats including the first ever vinyl release.

John Brereton on the making of 'Butterfly Effect'...

"In the latter half of 1995 we came back from a year living in London, slightly subdued after a whirlwind 1994 where our debut single ‘What Did The Christians Ever Do For Us’ gained Single of the Week honours in NME and Melody Maker which led to a deal with London based indie label Lemon Records. We moved house to London and spent a great year touring the UK, recording our debut album You Are What You Eat and hanging out in Camden hostelries with some of the leading lights of the Britpop scene, but our timing wasn't right, so we returned, regrouped and refocused our energies. After losing a keyboardist but gaining a guitarist we re-emerged with a set of songs that were the backbone of Butterfly Effect, songs which excited the people behind Irish label Dirt Records. We had worked with Paul Tipler during our London sojourn and always loved his work with Stereolab, so he was invited over to Dublin to helm the album along with our bass players brother, Garret ‘Jacknife’ Lee, who had recently turned his hand to producing after some successful years as guitarist/songwriter with Compulsion. The studio was in the bowels of an old building on Dublin’s quayside and was quite basic equipment wise, but Paul and Garrett definitely got the most out of what was at our disposal. The album came out in 1997 on CD only (vinyl was losing it lustre at this time) and only received an Irish only release which was disappointing considering the quality of the record. We have always believed in these songs (along with some truly wonderful and supportive people like Dan Hegarty amongst others) and are now delighted that it's coming out with a proper release worldwide and on beautiful double vinyl too!"

A new single heralding the return of highly revered Irish alternative rock powerhouse SACK, the much beloved Dublin band who released globally acclaimed albums in the 90’s and toured internationally with Morrissey.