'Niceness' – wholesome, integrated personality – is an excellent thing. We must try by every medical, educational, economic and political means in our power, to produce a world where as many people as possible grow up 'nice'; just as we must try to produce a world where all have plenty to eat. But we must not suppose that even if we succeeded in making everyone nice we should have saved their souls. A world of nice people, content in their own niceness, looking no further, turned away from God, would be just as desperately in need of salvation as a miserable world – and might even be more difficult to save.